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Micros South Africa, in conjunction with Singapore-based CPR Vision Management, this week launched an innovative e-gifting platform designed to help companies in the hospitality industry increase direct and repeat business, acquire new customers, and reward and win back existing customers. Named Isipo, the new platform is based on a platform developed by CPR Vision Management and widely used in the Asia Pacific region. “E-gifting saved many hotels during the lockdowns, but what’s really exciting is how it can be used to turbo-charge growth and improve margins as the hospitality industry takes off,” said Reginald Sibeko, Managing Director, Micros SA. “Today’s market is all about experiences, and Isipo provides a way for South African and African hospitality players to sell the emotional, experiential side of their business.” Speaking at the launch this week, Cameron Richards, CEO of CPR Vision Management, highlighted the many ways that e-gifting vouchers could be used to open up...Read More